I lead UX and research-driven projects that align brand identity with user needs and business goals. My work blends strategic thinking, creative direction, and hands-on design to consistently deliver experiences that are both impactful and thoughtfully executed.
As a UX designer, I focus on leading thoughtful, user-centered projects that elevate brands and create meaningful experiences. My approach blends strategy, visual design, and collaboration to ensure every solution is both intuitive and impactful.
I align user needs with business goals by creating research-informed strategies that shape product direction, improve usability, and support scalable design decisions.
I design intuitive, accessible user flows and interfaces that make complex systems feel effortless—bringing clarity to digital products through prototyping and iteration.
I plan and conduct usability studies, user interviews, and task analyses to uncover pain points, validate designs, and ensure decisions are grounded in real user behavior.
I build structured design systems that streamline collaboration and maintain visual integrity across products. I define reusable components, align brand elements, and ensure scalable, accessible experiences that adapt across teams and platforms with ease.
With a foundation in Computer Science, I bring a technical lens to design. I can collaborate seamlessly with developers, understand system constraints, and make informed UX decisions that bridge user needs and implementation realities.
