Icon
Hello! I'm SELIN

I’m a UX Designer blending tech and design to craft intuitive, impactful experiences.

I see every project as a chance to build connection: using color, typography, and visual language to tell stories that resonate. Guided by empathy and curiosity, I design with intention, ensuring each experience feels thoughtful, human, and aligned with the people it’s meant for.

Let’s Collaborate
Let’s Collaborate
Arrow
Service Icon
Human-Centered Design
Service Icon
UX Excellence
Service Icon
Visual Design
Service Icon
User Research & Testing
Service Icon
Cross-Functional Collaboration
About Image
Icon
Skills

Experience

Freelance UX Developer

Little Leaf
Sep 2024
Present

Built and maintained branded websites from scratch, establishing scalable design systems and visual standards. Collaborated with SEO and marketing to align design with strategy and ensure visual consistency.

Lead UX Designer & User Researcher

Kashiyama USA
Sep 2024
Jan 2025

Led UX research and dashboard design to streamline workflows, cutting processing time by 70%. Owned all design activities from concept to handoff, balancing usability, visuals, and business needs.

User Researcher

SET Lab, UC Santa Cruz
Dec 2021
Jun 2023

Designed and tested wearable tech kits for a STEAM learning project. Conducted user research and data analysis, co-authoring a published paper on collaborative design in early education settings.

UX & Product Designer

DCO.ai
Mar 2022
Dec 2022

Designed and iterated an AI-powered video interface, improving clarity and engagement. Boosted task success by 40% through usability testing, scalable layout systems, and high-fidelity prototyping.